Human Flower Project
Cool & Transparent: India’s Newest Flower Auction
After years of planning, a huge new flower auction center is underway at Goregaon, a suburb of Mumbai (Bombay).
India is perhaps the most flower-loving nation on earth, also one of best places to grow tuberoses, marigolds, jasmine and scores of other blossoms. But because cold-storage facilities were elementary and expensive, and transportation systems less than ideal, India’s flower markets have been relatively weak. Varupi Jain’s article offers an excellent overview of the flower market in Delhi.
Indian papers today report that the state of Maharastra is constructing a huge auction center on the outskirts of Mumbai (Bombay) to be completed by Diwali, India’s fall festival of lights. Officials say the auction facility will include plenty of cold-storage space and up-to-the-minute technology. No more shouting across the floor. “The screen-based trading of the auction centre, developed in the lines of Holland flower centre, will ensure best and highest prices for registered flower growers. The entire transaction will be transparent as the members can fix the highest bid,” the state agriculture secretary explained.
In its first phase, the auction will focus on cut-flowers for the export trade, with the domestic market to be developed later. Many flowers sold in India are petals and stemless blossoms used in pujas—sacred ceremonies.
The agriculture minister said that the auction center’s Bhoomi Poojan, or foundation-stone laying ceremony, has already taken place, with Ganges water, rice grains, and lots and lots of flower petals.
For more about Maharastra’s flower industry, check this article from an Indian business publication.