Human Flower Project
Wednesday, December 28, 2005
In India, radio and TV greetings are supplanting flowers this season.
by Lynnette Cook
Photo: Nova Space
An intriguing story from the Deccan Herald today says that bubbly DJs have become the media for greetings, business that until recently belonged to flower sellers. Consider: Would you prefer a vase of lilies or your name squawked over FM?
Brij Mohan Khanagwal, president of All India Cut Flower, said the situation looks gloomy. ‘‘Ten years ago, we used to do roaring business during New Year and Christmas. But with the coming of a number of FM radio and television channels, Asia’s largest flower market here is doing lean business, as people prefer sending their wishes through them.’’
Khanagwal said the Delhi flower market has shrunk by 20% in the past five years—ominous. Meanwhile, TV and radio have set aside whole programs for personal greetings; “FM Gold airs ‘Subah ki Chal’ twice a week.”
We remember radio interludes like these from our own teen years (the 1960s)—the equivalent of passing notes on the air. Also, WLOU had a “prayer line” during its morning gospel music show, and there are still a fair number of small radio stations (we hope) with features like “Swap Shop.” (“I got a 120 gallon propane tank, in good shape, also a pair of guineas to sell. Call Buddy….”)
But how could airwaves supplant anemones? We’re reminded of what Mark Knox, longtime florist of Odessa, Texas, told us. The Society of American Florists, he said, had polled customers and learned “that self-recognition is one of the main reasons people send flowers.” Sending flowers may please you, and it also makes me look good.
May we suggest that our friends in India forego radio greetings this holiday. Please send your sweethearts flowers. Don’t you know “self-recognition” is the stuff of blogs?